Why your Digital Menu Board sucks
10 Common Digital Menu Board Mistakes
First, we strongly suggest watching this SNL skit from a few years back. It is totally relevant, in several ways, to how you need to design your digital menu boards and why.
It’s also entertaining in and of itself.
An age old drama but totally relevant to today's dilemma,
except now we have digital menu boards.
So Many Choices!! What is the customer supposed to do??
Customers are looking for QUICK SERVICE
QSR Rule No 1
Streamlined Menu Offerings
If you offer too many choices and/or cram too much on the screen, you not only slow down the line but eventually lose customers who don’t have the time or patience.
Mistake 1: Too much content
So what do people want?
The lean menu makes a lot more money compared to the burger joint!
Here is a burger joint with its dizzying array of choices.
They are trying to be everything to everybody, but wind up being nothing to nobody.
An impossible array of choices can’t do the job it’s supposed to, and the bottom line suffers as a consequence...
Consumer grade TVs are meant for living rooms, not for commercial environments
Glossy screens, shiny bezels/edges, and razor thin profiles are not for commercial environments.
Glossy screens = good for large pictures/videos, but awful for menu boards, text and scrolls.
Consumer TVs have low brightness, not suitable for commercial (brightly lit) environments.
Mistake 2: Consumer-grade TVs
Consumer TVs come with a 1-year warranty on parts, ONLY if the screen is used in a residential environment!
Commercial Screens have 3-years of PREMIUM Warranties.
How about Warranty?
Consumer TVs have LOW CONTRAST, which makes them almost unreadable.
... want more...?
"10 Most Common Digital Menu Board Mistakes"
Fix mistakes that prevent your menu from doing what it's supposed to do i.e. make more profit!!
Download the Free Report:
This white paper will give you guidelines on what makes for a successful and effective digital menu board that provides you with significant positive results.
Implement just a few of them and you will see better results.
How to make you digital menu board vibrant, interesting and engaging
Get This Report
How to add "dynamism" to your digital menu boards. Having the technology alone is not enough
Selecting the right digital menu board system. Digital menu boards that work and work reliably.
Why commercial-grade screens matter and why consumer-grade screens suck!
Just enter your contact info below and we will email you the PDF white paper.
Short-sighted budget? Look beyond the hardware and upfront costs. What is the ongoing fee?
What our clients say...
"The digital menu boards enhance the professional image of our restaurants and dining experience by creating an atmosphere that stimulates our guests through sight, sound, and of course taste. It is so easy to update the menu daily to show the specials for that particular day!"
- Jeff Chang, MD of Market Creations
"The ability to project professionally designed digital signage and maintain brand continuity all while proactively meeting daily changes is priceless. The real value of digital signage is in keeping the screens fresh and relevant."
- Erica Shmidt, CEO of Fun Fore All
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